"We wanted to work with an organisation that would fit in with our team to observe us working together and understand the issues in real time. Ennovate brought us through a structured process using Commitment Management and Action Learning to help us craft and deliver commitments. I am pleased with the process and recommend this approach for building team capability." Gerard Murphy, Managing Director, Forest Division
Coillte is Ireland’s largest forestry, land and natural resources company employing approximately 1,000 people and owns over 445,000 hectares of land, about 7% of the land cover in Ireland.
Back in 2011 Coillte embarked on a Transformation Programme to deliver a lower more flexible cost base and improve operational performance. The result was a focused strategy creating value along three divisions, Coillte Forest, Coillte Panel Products, and Coillte Enterprise. As part of that transformation Coillte Group Executive Team introduced initiatives to support their leadership team pilot practices to build new capability.
Ennovate worked with two divisions that were at different stages within their commitment journey. The Forest Division had already introduced Commitment Management and wanted a deeper understanding and an approach to increase their effective use of Commitment Management in their work.
The Forest Division had an ambitious programme to transform their operation. For instance, this division was implementing innovative technology and systems that would provide new visibility on when to harvest, and a much clearer understanding of likely future yields. They restructured their teams to bring about a stronger performance focus and introduced specialist technical roles to build deeper understanding of Forest technology to support their field operations. They recognised a need to build and invest in their management capability within the Forest Division. Commitment Management offered a set of management skills to help drive actions within their division to continue to innovate and improve performance.
The HR Division had yet to begin their journey in the use of Commitment Management and whilst they had an intellectual understanding of the new discipline they were not convinced that it would be benefit them. Within the HR Division, the management team had built a portfolio of services that was comprehensive, but the team had a goal of increasing their ability to deliver more flexibly to different divisions without compromising the integrity of a unified HR service. Their challenge was to create new standards of accountability to divisional heads.
In Spring 2015 Ennovate was invited to coach the Forest and HR Division’s senior management teams to change their respective ways of working and develop their competency in using commitments to drive performance.
While both teams were at different stages in learning about commitment management and its effective application it was important that we did not create divergent understanding of commitment management. Consequently we decided that we needed a similar approach with different emphasis on various phases for both divisions.
Develop Change Interventions: We designed and co-facilitated a series of working sessions to design new requests and commitments. Working with the senior teams within the Forest and HR Division we helped identify areas within their operations where commitments would make a significant impact. We helped the senior team craft requests to drive new actions to create more effective team based performance.
Individual Coaching: We coached and mentored the Directors in both the Forest and HR Divisions and introducedand embedded Commitment Management concepts and practices within their daily work activity. We applieda mixture of challenge and support to help participants craft better outcome driven requests to better challenge their teams to deliver more effectively.
Workshops: During our work with Coillte we conducted a series of working sessions in small teams to consider the building blocks of a renewed vision and action plans. We co-facilitated a series of design workshops to bring the team together and design the commitments and plans using a commitment management.
Ennovate worked with 12 participants at the Director level within the Forest and HR Division in Coillte over a 4-month period, April through August 2015. We made a series of commitments to the HR Director and the Forest Director, listed below.
10 of 12 participants reported changing their work practices and this was validated by the Directors of the 2 divisions. Our involvement came at a time of great change within Coillte and we are proud to have delivered the following;
In addition we are seeing progress towards the following outcomes: