Within any change programme, one of the most challenging aspects of change is creating the conditions for success at an individual level. The ‘what’s in it for me’ question requires careful consideration and is one that is often not addressed early nor sufficiently in managing change.
Commitment-based Management methodology addresses this concern and has developed a strong response for getting commitment and driving desire for change. Creating desire requires an understanding of the three capitals as follows:
|Tool||Description||Delivered Benefits (sample)|
|Creating Desire||The Commitment-based Management (CbM) Three Capitals assess and help design a strategy to obtain individual commitment to the change programme, these capitals are; pragmatic (is the new job interesting), financial (does it offer more money now or in the future), and symbolic (will my identity be enhanced if I commit)||