C-C Innovation Mobilisation

Developing insights and assessing its commercial value is a major stage in creating growth in your organisation. The next stage is to build organisational capability to sustain the design, change and refine the customer-centred innovations. We help organisations to design the new internal processes, practices, roles and measurement systems necessary to drive permanent changes in customer’s buying behaviour that result in a sustained increased in profitability. Customer-centred Innovation Mobilisation is about taking the idea and creating the cross-functional support structures necessary to promote and embed it in the organisation. Within our Customer-centred innovations we help our clients build the necessary conditions for getting the wider organisation to accept and support the changes required to implement the innovation.

We create pragmatic designs and structures and implement these to ensure organisations are set-up to deliver continuous improvements in the customer experience.