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Ennovate’s Customer Insights Research provides valuable insights into the buying behaviours of your customers and the compelling evidence to change it. We identify the five top operational changes for you that will greatly improve customer value, together with an action plan to implement them.
We use the Net Promoter Score method for surveying and gaining customer insights. We analyse and diagnose customer feedback. We recognise that the quality of the customer insights drawn from survey methods can be dubious and misleading. The ability to introduce weaknesses in the process is great and many organisations are unaware of this risk. Ensuring your customer insights are uncompromisingly accurate is about putting in place process and safeguards to mitigate the risk of inaccurate assessments.
Once satisfied as to the reliability of the data obtained from the customer insights, we assess the emerging patterns and categorise your organisation’s customer feedback into experiences that create advocacy for your products and services, experiences that turn your customers off and experiences that will generate new customer advocacy and loyalty.