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Customer Economics measures how improvements in how customer’s feel about your products and services has a direct impact on your profitability.
This is a very exciting area within the Net Promoter Score discipline. Through the application of statistical modelling and survey results, it is now possible to determine who are your most valuable customer segments and the value they create for your organisation.
Ennovate use an analytical framework to determine who are your most valuable customers and build a model to determine their value. This model incorporates all sources of value including word-of-mouth allowing you to assess customer response and the economic impact of the changes you introduce.